Finally, Sam Raimi is back to what he does best--directing a bona fide horror movie. DRAG ME TO HELL starts off with a bang and a scream and manages to maintain that momentum until the not-so-Hollywood ending.
Christine Brown (Alison Lohman of MATCHSTICK MEN, KRAA! THE SEA MONSTER) is a loan officer at a bank looking for a promotion but in order to clinch it she has to refuse an extension on an old lady's line of credit. Unfortunately for her this old lady, Mrs. Ganush, is a nasty piece of work--and ambushes the young woman in her car. After the intense struggle, which involves a stapler and the old crone trying to gum her to death with a toothless mouth, the witch puts a curse on her. In three day's time an evil spirit called the Lamia will drag her to hell unless she's able to pawn off a cursed item she is carrying. But in order to do this she has to knowingly give the curse to someone else.
There are plenty of creepy scenes, the digital effects are not overdone and the main character gets thrown around as much as Ash in any of the EVIL DEAD movies. And while that ending is predictable the movie is so well put together that you don't mind. You will definitely enjoy the ride.